About Us
Raise your hand if you've had a disappointing agency experience.
🖐️🤚👋✋✋🤚✋👋🖐️✋🤚
Us too. We've experienced well-meaning but ineffective, cookie-cutter, pushing-a-square peg through-a-round-hole solutions more times than we'd like to remember.
That's precisely why we founded Fenrici Group, the un-agency.
We know Amazon, and every Amazon business is different and has unique goals. You need a customized plan that will achieve your goals.
We provide expert guidance and execution. We'll never pass your account off to a team of button-pushers after an initial strategy meeting.
We'll also treat your business as if it's our own. That means you'll get dedicated 7-day-a-week support rather than monthly or quarterly check-ins.
Tell us about your goals (higher profit, increased velocity, or just launching on Amazon the right way), and let's see how we can help you.
Mike Zhang founded Fenrici Brands in 2018 when he started selling backpacks and other accessories for students on Amazon. The company’s revenue exceeded $100,000 in its 2nd month on Amazon and has since become one of Amazon’s top-ranked brands for kids’ products. Fenrici Brands quickly became an over million dollar company, in just 14 months, entirely from its revenue made on Amazon. All the while, Fenrici Brands has given a portion of all of its sales to fund the research and education of rare pediatric diseases and has built up a solid local network of Amazon Sellers and experts in Madison, WI.
Ashley Dominici, Principal at Fenrici Group, brings over 15 years of expertise in retail strategy, merchandising, and brand marketing. With a background in senior roles at Abercrombie & Fitch, Lands' End, and Express, Ashley has honed a strong skill set in brand building and retail success. At Fenrici, she leads initiatives to help Amazon sellers thrive through personalized strategies—whether optimizing advertising, launching new products or providing one-on-one coaching—enabling sustainable growth in a highly competitive market.
Fenrici has worked with a number of startups and corporations since launching its Amazon Ally services, and is seeing success!
“Our small business had good products, but we had no idea of how to make them succeed on Amazon. Our Google searches for Amazon consultants overwhelmed us with options that made big promises but had no quality assurance. Thankfully, we discovered this Amazon Seller Mastermind Group. It’s the right fit for us: a group of enthusiastic Amazon sellers who help each other learn techniques and solve problems with the guidance of Amazon experts. Everyone works to help each other grow. This Mastermind has proven to be a heartfelt, down-to-earth resource that’s given us real results.”
— Aurelia and Tim
“Amazon is always changing, learning from its customers. The tools available yesterday can quickly become outdated or superseded, as with the yesterday's 'best practices'. If you want your business to shine on Amazon then you need to keep learning and changing with Amazon, and that's why the mastermind group is so great, it's not just a place to go from zero to up to speed, its a place than can keep you ahead of the game and competition.”
— Matt
The four companies that participated in the six months of Fenrici Brands’ Amazon Seller Mastermind Group ultimately grew their Amazon sales by 3-5x… each.